Brand Identity


MAIOKEN x 10
: Urban Clothing System
(2016-2017 Summer)

2016 - Graduate project 








For my uni’s end project, I found an urban clothing brand with my business and marketing studying friend. We got the name, Maiokenx10, which stands for the youthful power and movement. The brand is inspired by 80’s / 90’s retro style. It’s a combination of an old computer technology system like atari and  80’s / 90’s urban swagger with a touch of humor. We aimed not only to suggest urban retro style but also postive movement reminding people all diverse cultures and generation how we can experience new ages together.